CREATIVE DIRECTION + STYLING: SARA NOVAK

MODEL: ANNIE NOVAK

FOOTWEAR DESIGN: SARA NOVAK

COLOR: CAROLINE HAUSER

DEVELOPMENT: JESS LIU

MARKETING: AMELIA LETOURNEAU

 
 
 
 

EDGE LUX

AN OBSESSION WITH THE CONSUMER LED THE RESEARCH AND DESIGN DECISIONS OF THE EDGE LUX FRANCHISE AND INSPIRED THE CREATIVE DIRECTION OF THE FINAL PRODUCT SHOOT.

 
 
 
 
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IDEATION

Midfoot panel exploration

 
 
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PROTOTYPING

EXPLORING EASE OF ENTRY IN COLLAR. Zoning breathability as a seasonal benefit. a women’s specific last adds room in the forefoot for expansion and cradles the heel for optimal fit. RIB STUDY IN MIDSOLE SIDEWALL.

 
 
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EDGE LUX 3

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

PRESS HIGHLIGHTS