FOOTWEAR DESIGN + STORYTELLING: SARA NOVAK
COLOR: CAROLINE HAUSER
DEVELOPMENT: ANITA NAGAVALLI
MARKETING: JULIA SCHNUGG
FOCUS_SS21
Designed for the running enthusiast, Focus was born from the idea of running as meditation. No distractions, amplified comfort.
JESSIE ZAPO IS A RUNNER, ART THERAPIST, PERFORMANCE COACH, AND FOUNDER OF @GIRLSRUNNYC. MEETING UP FOR RUNS AND COFFEE’S IN NYC LED TO A DEEPER UNDERSTANDING OF THE IMPACT RUNNING CAN HAVE ON AN INDIVIDUAL. “RUNNING IS THE MOST HONEST THING I HAVE IN MY LIFE.”
JESSIE RUNS FOR THE WAY IT MAKES HER FEEL.
PHOTO FROM INSTAGRAM @JESSIEZAPO
DESIGN MARKERS
SENSATION OF FIT
A ‘SECOND SKIN’ APPROACH
ANATOMICAL EXPRESSION
CELEBRATE THE FOOT
ARTICULATED COMFORT
ZONED CUSHIONING
GLOW WITHIN
360 STORYTELLING
FIT & FEEL CONCEPT BUCKETS
MEANINGFUL REDUCTION
MINIMAL & SEAMLESS
DYNAMIC COMFORT
MOLDED FOAM, MOST ORGANIC
ENVELOPE THE FOOT
360 WRAP STORY
ARTICULATION
MICRO ANATOMICAL DETAILING
THE GLOW WITHIN > Reveals comfort and fit
THE FIT & FEEL > Create a unique sensation
THE EXPERIENCE > Enables no distractions
MAKERLAB & FACTORY PULLOVERS
SAMPLE ROUND ONE
FIT / WEAR TEST
SAMPLE ROUND TWO
FIT / WEAR TEST